CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: India’s digital marketing environment is undergoing rapid change. Algorithmic shifts, rising media costs, and evolving audience behaviour are prompting brands to reconsider traditional approaches. In a landscape where authentic, straightforward communication often performs better than heavily produced content, adaptability has become essential.

Operating within this shift is 28 DigiTech, a young agency established six months ago by Neha Rana and Vipluv Rana, professionals with nearly 15 years of experience in digital strategy and communication. The agency was formed with the intention of responding to the changing expectations of digital audiences and the increasing need for agile content and campaign design.

In a short period, 28 DigiTech has worked with a number of institutions in India’s higher education sector, a category that places significant emphasis on credibility and targeted communication. Its growing client list includes:

KIIT University, IIT Bombay Educational Outreach, Somaiya Vidyavihar University, Krea University, SPJIMR, ISBR, Jindal Global University, Panipat Institute of Engineering & Technology (PIET), Kalinga Institute of Social Sciences (KISS), Maxme, Q&I Today (from the promoters of India Today Group) to name a few.

The agency has also crossed a turnover of ₹1 crore within six months, reflecting steady demand for strategic digital solutions rooted in audience understanding.

Commenting on today’s digital environment, Co-founder Neha Rana states, “The old digital formula doesn’t work anymore. You can’t outspend your way to attention. You have to out-think it. The audience is smarter, faster, and more instinctive than ever so our content has to be, too.”

Adding to this, Co-founder Vipluv Rana explains, “We come from the same world our audience lives in. We know what makes them scroll, skip, and stop because we’re part of that tribe. Our goal is to make an impact and deliver measurable results to our clients.”

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