Ranveer Singh invests in boAt, becomes official new face of the brand

'boAt's commitment to best-in-class sound and youth connect resonates deeply with me'

CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Consumer electronics brand boAt has announced that Bollywood actor Ranveer Singh has been onboarded as an investor and face of the brand. The actor has invested an undisclosed amount and become a key stakeholder in the company's future. Singh will also be the face of the homegrown brand's new campaign, 'Lost in Nirvana'.

"His investment and strategic involvement validate our mission to revolutionise the audio experience in India. Together, we'll push boundaries, redefine sound, and create a community that thrives on passion and innovation," Aman Gupta, Co-founder, and CMO of boAt said in a statement.

"boAt's commitment to best-in-class sound and youth connect resonates deeply with me. Investing in their journey is more than just a financial decision; it's about co-creating a revolution. Get ready for boAt to amplify the sound of India like never before!," said Singh said, IANS reported. Features of products from the new line include 120 hours of battery life and cutting-edge Active Noise Canceling technology.

The 'Nirvana series', would offer premium audio products including premium TWS (true wireless stereo) and headphones. According to the press release shared by the company, "Ranveer's infectious energy and passion for music resonate perfectly with boAt”.