CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: “Anuttara – Crafting Excellence” Artists’ Awareness Week Organized at NIFT Bhopal
The National Institute of Fashion Technology (NIFT) Bhopal hosted the Artists’ Awareness Week under the initiative “Anuttara – Crafting Excellence.” The event featured a workshop on Intellectual Property Rights (IPR) and Patent Design, where experts guided artisans on legally securing their designs. Additionally, sessions on e-commerce and product photography were conducted to help artisans learn branding and sales strategies for digital platforms.
A key highlight of the event was the craft demonstration and training session, where artisans showcased their traditional skills and shared their artistry with NIFT students.
The event will culminate in a grand craft market on February 7-8, 2025, featuring over 45 artisans from renowned craft hubs such as Chanderi, Maheshwar, Varanasi, Champa, Bhairavgarh, Nagina, Neemaj, and Farrukhabad. Traditional crafts like Banarasi, Chanderi, and Maheshwari textiles, block printing, batik, zardozi, lacquer craft, terracotta, Nandana prints, and jewelry making will be exhibited.
Additionally, artisans will receive essential guidance on quality assurance, government schemes, and the NIFT admission process for their children.
As the concluding segment of the Artists’ Awareness Week, the formal inauguration of the event will take place on February 7 at 10:30 AM, led by Prof. Amitabh Pandey, Director of Indira Gandhi National Museum of Mankind. This will be followed by the Craft Market on February 7-8, offering art lovers, design experts, and traders a unique opportunity to experience India’s rich craft heritage and purchase exquisite handmade products directly from artisans.
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