CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: nSure Healthy Spine, a Purpose-driven Preventive Spine and Sports Health Platform, joins the global community in observing World Spine Day 2024. In an effort to address the pressing concerns related to spine health, nSure is taking the lead in initiating a first-of-its-kind campaign called ‘Healthy Spine, Healthy India’. This 100-day campaign highlights the importance of spine health and promotes awareness, screening, assessment, and prevention of spinal injuries.

According to a recent study, back pain globally affects more than 1 billion people and has been on increasing trend in the last 25 years. In India itself, more than 64% of Indian working professionals reported symptoms of recurrent pain and discomfort due to spine issues. Studies have shown that most of the workforce develop a lot of Musculoskeletal health issues due to longer sitting hours. They suffer from discomfort and pain in their back, hips, knees, neck and shoulders. And the concerning point is that they don’t realize the very existence of the problem.

Beginning on World Spine Day, October 16th, nSure Healthy Spine is introducing ‘Healthy Spine, Healthy India,’ for the first time in the country, which encourages everyone to prioritize their spine health & well-being and raises awareness about the preventive measures. The campaign aims to bring a paradigm shift towards proactive, primary, preventative spine care through comprehensive screening and assessments, and specialist consultations with sports medicine physicians. Take a proactive step toward your spine well-being and join us in promoting preventive spine health on this special occasion. The 100-day campaign is up from 16th October to 26th January. Learn more about the campaign and get your spinal assessment done at an affordable cost. Visit us at nSure Healthy Spine, 4th Floor, Above Asian Spine Hospital, Road No 92, Jubilee Hills, Hyderabad.

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