CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Delhi turned pink this weekend as Nykaaland 3.0, India’s largest and most immersive beauty playground, made its spectacular Capital debut. Co-produced by Nykaa, India’s leading beauty and lifestyle destination, and BookMyShow Live, the live entertainment experiential division of BookMyShow, the three-day festival transformed NSIC Grounds, Okhla, into a cultural epicentre for beauty, music, and creativity.
Attracting 30,000+ beauty enthusiasts, 60+ global and homegrown brands, and 3,000+ icons including celebrities, India’s leading celebrity makeup artists, and creators, Nykaaland 3.0 marked the festival’s expansion beyond Mumbai, cementing its place as India’s definitive beauty movement. The festival not only opened a bold new chapter with its Delhi debut but also reinforced Nykaaland’s growing influence as India’s leading hub for creator-led commerce.
Beauty in India is no longer confined to products — it’s a lifestyle, a language, and a cultural statement. At Nykaaland 3.0, this evolution came alive with an unparalleled lineup of global icons — YSL Beauty, Armani Beauty, Carolina Herrera, Dolce & Gabbana Beauty, Supergoop!, MILK Makeup, TIRTIR, and Kylie Cosmetics — alongside Indian innovators redefining ‘Made in India’ beauty such as Kay Beauty, LovETC, Sammmm, ThriveCo, Minimalist, Nykaa Cosmetics, Moi by Nykaa, Dot & Key, Nykaa Wanderlust, Earth Rhythm, and Swiss Beauty. For consumers seeking efficacy and ingredient-led rituals, Nykaaland 2025 brought the best of Seoul for Korean Beauty lovers – Laneige, Beauty of Joseon, Sulwhasoo, Ryo, and Mise En Scène. Fashion joined the celebration with Nykd by Nykaa and H&M, bridging the worlds of style and beauty.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “Nykaaland 3.0 marks a defining moment for India’s beauty ecosystem. With over 30,000 attendees at our first-ever Delhi edition, the festival has evolved into India’s largest immersive beauty platform, where creators, the best of global and homegrown brands, and consumers converge in meaningful ways. The scale, engagement, and enthusiasm we witnessed reinforce that beauty in India is no longer just transactional; it is experiential, cultural, and community driven. Nykaaland continues to set the benchmark for premium, creator-led commerce, and we are excited to lead the next chapter of India’s beauty evolution hand in hand with our brand partners.”
Owen Roncon, Chief Business Officer – Branded IPs, BookMyShow, said, “Delhi embraced Nykaaland with a spirit that was bold, vibrant and unmistakably its own, making this third edition yet another defining chapter in the festival’s journey. The city’s deep love for beauty, culture and self-expression found its perfect match in what Nykaaland stands for. Watching audiences immerse themselves so wholeheartedly reaffirmed what the festival has always aimed to do – create a space where creativity, identity and celebration come together in the most personal way.”
Three Days. Infinite Moments. One Beauty Movement.
Day 1: Chrome, Colour & Connection
The festival opened with a burst of brilliance as Rasha Thadani, Brand Ambassador for Nykaa Cosmetics, took over the stage for Chrome It Up with Nykaa Cosmetics. Her high-shine look set the tone for a weekend of bold creativity. Adding to the excitement, Kylie Cosmetics made its India debut at Nykaaland, with fans queuing up to experience the brand’s iconic bestsellers firsthand. Laughter soon followed with Nykaa x YouTube Shopping hosted by Rahul Dua and Mridul Sharma, while Nykaa Play Game Shows with e.l.f. Cosmetics and Bath & Body Works kept crowds buzzing. As the sun dipped, DJ MoCity, Dynamite Discoclub SoundSystem, and Nida closed the night with rhythm and radiance.
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