CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: The Pant Project Wins D2C Brand Award
The Pant Project has been recognised as the D2C Brand of the Year 2026 at Myntra Tech Threads, marking a notable recognition for the Indian direct-to-consumer fashion brand.
The award acknowledges the brand’s presence in the evolving digital fashion and e-commerce ecosystem. The Pant Project has built its business around trousers and bottomwear, offering products designed for different fits, sizes and customer preferences.
Myntra Tech Threads brings together stakeholders from the fashion, technology and e-commerce sectors to discuss developments shaping digital retail. The recognition for The Pant Project highlights the growing role of technology, online platforms and consumer-focused strategies in India’s fashion industry.
The D2C model allows brands to establish direct relationships with consumers through digital channels, while data and technology can support product discovery, personalisation and customer engagement. Fashion brands operating in this space have increasingly combined online retail with broader omnichannel strategies.
The Pant Project’s latest recognition adds to its visibility within India’s competitive fashion market. The company’s focus on bottomwear and direct consumer engagement has helped establish its presence among digitally oriented fashion shoppers.
The award at Myntra Tech Threads 2026 underlines the continuing convergence of fashion, technology and e-commerce, while recognising brands participating in India’s expanding digital-first retail landscape.
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