CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: PEDIGREE® has introduced its Healthy Belly initiative in response to growing concerns around digestive health among pets. The initiative follows findings suggesting that nearly one in four pet parents who feed home-cooked meals report digestive issues in their pets, highlighting the importance of balanced and nutritionally appropriate diets for companion animals.
Home-cooked food is often chosen by pet parents with the intention of providing fresh and wholesome meals. However, ensuring the right balance of essential nutrients can be challenging without appropriate nutritional guidance. Digestive concerns may arise when diets are inconsistent, nutritionally incomplete or not appropriately suited to a pet’s individual needs.
Through Healthy Belly, PEDIGREE® aims to raise awareness about the importance of digestive wellness and responsible pet nutrition. The initiative focuses on helping pet parents better understand their pets’ dietary requirements and make informed feeding choices.
Digestive health plays an important role in a pet’s overall well-being, influencing comfort, appetite and daily activity. Providing a complete and balanced diet, along with suitable feeding practices, can support healthy digestion and general wellness.
The campaign also reflects the changing approach of Indian pet parents, who are increasingly paying greater attention to nutrition, preventive care and overall quality of life for their pets. With Healthy Belly, PEDIGREE® seeks to encourage informed conversations around pet nutrition and help owners make choices that support healthier, happier companion animals.
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