CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: PepsiCo India, in collaboration with The Social Lab (TSL), has announced the expansion of its flagship plastic circularity initiative, Tidy Trails—a community-driven program focused on responsible plastic waste management through collection, segregation, and recycling to drive long-term environmental impact.
The initiative has now been launched in New Delhi’s Chandni Chowk and Pune’s FC College Road, with further expansion in Agra and Guwahati, building on the success of earlier editions in these cities. This strategic rollout reinforces PepsiCo India’s commitment to fostering cleaner, more sustainable urban environments.
Guided by its Partnership of Progress philosophy, Tidy Trails brings together local administrations, market associations, shopkeepers, and consumers to drive meaningful behaviour change around plastic waste segregation and recycling—creating a collaborative model for circularity at the community level.
As part of the initiative, a special mobile van will be deployed to collect post-consumer plastic waste from local establishments. The effort aims to encourage citizens to maintain cleaner surroundings and foster a culture of tidiness—setting positive examples and inspiring other communities to adopt responsible waste practices.
At the heart of the Tidy Trails initiative is a powerful idea: transforming plastic waste into purpose. Collected plastic is repurposed into functional items such as benches and chairs, which are installed in public spaces like parks, community centres, and marketplaces. These installations not only enhance the utility and aesthetics of these areas but also serve as daily reminders of the value of sustainable living.
Through on-ground campaigns, informative signage, and interactive community engagement, Tidy Trails is driving visible and lasting behavioral change—ensuring that plastic waste is not discarded, but reimagined into something meaningful for the community.
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