CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in mother and child care, today announced the launch of the Philips Avent Sterilizer and Dryer Premium (SCF293/00) in India, a compact all-in-one appliance designed to help parents sterilize, dry and store baby feeding essentials with greater convenience. The launch builds on Philips Avent's recent science-led infant hygiene awareness campaign(1) featuring actor and new mother Yami Gautam Dhar, which encouraged parents to rethink traditional boiling and adopt sterilization as an important step in infant bottle hygiene.
With this new innovation, Philips Avent is addressing a clear parent need: trusted hygiene support that fits into daily feeding routines. Survey findings from the campaign indicated that the Philips Avent Sterilizer delivers up to 2x better germ protection than boiling(2), with infants falling ill less often in households using the sterilizer versus boiling(3). The new Sterilizer and Dryer Premium enable drying functionality by combining sterilization and filtered air drying in one appliance.
The launch reflects Philips Avent's continued commitment to supporting informed parenting through consumer education and meaningful innovation. The new product is designed to make infant hygiene routines easier to adopt every day, bringing together effective sterilization, filtered-air drying and convenient storage in one appliance.
Commenting on the launch, Smit Shukla, Country Head – Philips Personal Health, Philips Indian Subcontinent, said, "Philips Avent as a brand has always believed in being an ally to parents and help them in their parenting journey. This also means we have to stay close to the consumer and listen to them. After an overwhelming response to our sterilizer campaign, many consumers reached out to us and asked for a drying function as well. We are therefore introducing the new sterilizer and dryer from Philips Avent which not only gives 2X better germ protection vs boiling but also dries baby essentials making parent’s life easier and protect babies from germs.”
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