CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: The 47th National Conference of the Public Relations Society of India (PRSI), held in Dehradun, was centered on the theme “Viksit Bharat 2047: Emerging Growth, Preserving Roots.”
On this occasion, a PhD research–based book authored by Dr. Yogesh Patel, Assistant Professor in the Department of Journalism and Mass Communication at Rabindranath Tagore University and Joint Secretary of the PRSI Bhopal Chapter, was released. The book is titled “An Analytical Study of Media Management of Major Political Parties in Madhya Pradesh.”
The book was jointly released by Dr. Ajit Pathak, National President of PRSI; Dr. Michel Maslov, Deputy Chairman of ECOS (Moscow), General Director and Partner-Co-Founder; and Anu Majumdar, Vice President of PRSI (East Zone). S. P. Singh, Vice President of PRSI (West Zone), was also present on the dais during the ceremony.
Book Review:
The book presents an in-depth analysis of the media management strategies adopted by major political parties in Madhya Pradesh. It explains, in a research-oriented and factual manner, the role of media in election campaigns, press releases, media drives, public relations activities, and the shaping of public opinion. Written in simple language with a strong academic perspective, the book proves to be valuable for researchers, media students, journalists, and readers interested in political communication.
Relevance for First-Time Voters:
This book is particularly significant for first-time voters, as it helps them understand how political parties influence voters through media. It promotes media literacy, critical thinking, and informed citizenship among youth, enabling them to participate responsibly and knowledgeably in the democratic process.
According to the author, Dr. Yogesh Patel, media is no longer just a medium of information; it has become the axis of democracy. He stated that his book helps young people—especially first-time voters—understand how political parties communicate messages and shape public opinion through media. His objective is to encourage youth to become aware, thoughtful, and responsible citizens capable of making informed decisions in the democratic process.
On this occasion, the researcher received congratulations on this academic achievement from senior members of PRSI, faculty members and colleagues from Rabindranath Tagore University, as well as his teachers from Makhanlal National University of Journalism and Communication.
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