CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: DS Group's Pulse Candy has launched a 360-degree consumer engagement campaign in collaboration with the latest Spider-Man movie, aiming to deliver an exciting entertainment experience for fans and consumers across India. The campaign combines the popularity of the iconic superhero with one of the country's most loved confectionery brands through specially designed promotional activities, digital engagement, retail branding, and interactive consumer experiences. As part of the initiative, limited-edition Spider-Man-themed Pulse Candy packs will be available in the market, giving consumers an opportunity to participate in contests, win exclusive merchandise, and access movie-related experiences through QR code-based activations. The integrated campaign spans television, digital platforms, social media, outdoor advertising, and in-store promotions, ensuring extensive nationwide reach. Company officials said the collaboration is designed to strengthen consumer engagement, especially among young audiences and families, by blending entertainment with an innovative brand experience. Marketing experts believe such strategic partnerships enhance brand recall while creating memorable customer interactions through immersive storytelling and digital innovation. The campaign also reflects the growing trend of entertainment-driven brand collaborations that connect with audiences beyond traditional advertising. By leveraging the widespread appeal of Spider-Man, DS Group aims to reinforce Pulse Candy's leadership in the confectionery segment while offering consumers a unique combination of flavour, fun, and cinematic excitement through one of its biggest promotional campaigns to date.
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