CNN Central News & Network-ITDC India Epress / ITDC News Bhopal: The long-in-the-making Maidaan, starring Ajay Devgn, finally released on April 10. It was expected that the film is not a mass entertainer and hence, would not fire at the box office. Yet, no one was ready for the fact that it’ll open at Rs. 5 crores on the day of Eid. The collections dropped to Rs. 2.80 crores the next day. Thankfully, it rose to Rs. 5.65 crores on Saturday. Its weekend collections will be around Rs. 22 crores. That’s way too low for a film which is very expensive.
Trade experts explain why Ajay Devgn’s Maidaan fell flat despite terrific word of mouth; feel Eid release was a strategic misfire: “Roz roz biryani bhi acchi nahin lagti”
Girish Johar, producer and film business analyst, sighed as the other Eid release, Bade Miyan Chote Miyan also struggled, “The collections are hugely disappointing. It is one of the lowest Eid collections which the Indian box office has experienced so far. Eid is one of the biggest holidays of the year. There should have been some solace had the films opened and then crashed. But the films just did not open, which was a huge cause for alarm.”
We asked trade experts what went wrong with the film. Trade veteran Taran Adarsh said, “Producer Boney Kapoor is one of the shrewdest brains that we have today. I am saying this in a very good way. Maidaan was also backed by Zee Studios which has experienced people in the team. What I failed to understand was the timing of the release of Maidaan. It’s not an Eid film. A film like this needs to be nurtured and grow over a period of time. On Eid, viewers are not going to watch a serious drama.”
Trade experts explain why Ajay Devgn’s Maidaan fell flat despite terrific word of mouth; feel Eid release was a strategic misfire: “Roz roz biryani bhi acchi nahin lagti”
By Fenil Seta -April 16, 2024 – 12:23 PM IST
The long-in-the-making Maidaan, starring Ajay Devgn, finally released on April 10. It was expected that the film is not a mass entertainer and hence, would not fire at the box office. Yet, no one was ready for the fact that it’ll open at Rs. 5 crores on the day of Eid. The collections dropped to Rs. 2.80 crores the next day. Thankfully, it rose to Rs. 5.65 crores on Saturday. Its weekend collections will be around Rs. 22 crores. That’s way too low for a film which is very expensive.
Trade experts explain why Ajay Devgn’s Maidaan fell flat despite terrific word of mouth; feel Eid release was a strategic misfire: “Roz roz biryani bhi acchi nahin lagti”
Kaam Chalu HaiKaam Chalu HaiKaam Chalu HaiKaam Chalu HaiKaam Chalu HaiKaam Chalu HaiKaam Chalu HaiSunny Leone
Girish Johar, producer and film business analyst, sighed as the other Eid release, Bade Miyan Chote Miyan also struggled, “The collections are hugely disappointing. It is one of the lowest Eid collections which the Indian box office has experienced so far. Eid is one of the biggest holidays of the year. There should have been some solace had the films opened and then crashed. But the films just did not open, which was a huge cause for alarm.”
We asked trade experts what went wrong with the film. Trade veteran Taran Adarsh said, “Producer Boney Kapoor is one of the shrewdest brains that we have today. I am saying this in a very good way. Maidaan was also backed by Zee Studios which has experienced people in the team. What I failed to understand was the timing of the release of Maidaan. It’s not an Eid film. A film like this needs to be nurtured and grow over a period of time. On Eid, viewers are not going to watch a serious drama.”
Raj Bansal, the owner of Entertainment Paradise in Jaipur opined, “The trailer didn’t work. Also, the film was under-publicized. These factors affected the film. Bade Miyan Chote Miyan’s promotion overshadowed it. Also, people were not sure ki Maidaan exactly kab aa rahi hai.”
Taran Adarsh agreed, “Clashing with Bade Miyan Chote Miyan was also not justified. Audience ka dhyaan toh ussi film pe tha as it was a full-on mass film. On face value, it was more appealing than Maidaan.”
