CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: In a bid to promote the importance of protein-rich diets and sustainable aquaculture, Right to Protein (RTP) partnered with Skretting India as a knowledge partner for the first-ever ‘Shrimp-a-thon’ – #ShrimpForHealth, an awareness run focused on increasing domestic shrimp consumption and public understanding of shrimp as a high-quality protein. The event took place on 4th May 2025 at Vishnu College, Bhimavaram.
Organized by Skretting India, a Nutreco company and a leader in aquafeed solutions, ’Shrimp-a-thon’ brought together a diverse group of farmers, aquaculture experts, healthcare professionals, policy makers, chefs, and educators to raise awareness of shrimp’s nutritional benefits and its role in India’s protein story.
As a key engagement, Right to Protein (RTP) had set up an experiential Protein-O-Meter booth, where attendees assessed their protein intake and learned how shrimp fits into a balanced diet. The booth featured educational pamphlets and co-branded merchandise, all reinforcing the importance of daily protein consumption and food diversity.
“Shrimp-a-thon is a unique platform to drive home a critical message—shrimp is not only a vital part of India’s aquaculture economy, but also a rich and underutilized source of protein,” said Chandrasekar S – Head Aquaculture Utilization South Asia, USSEC. “We’re proud to support this initiative to inspire more Indians to understand their daily protein needs and make smarter, nutrition-first food choices.”
Speaking on the importance of shrimp in India’s economy, Saurabh Shekhar – General Manager – Nutreco said, “While India is one of the largest shrimp producers globally, we export 90% of our production. Given India’s protein deficiency and shrimp’s richness in protein, Omega-6, and Omega-3 fatty acids, this presents a great opportunity. Shrimp is not only vital to India’s aquaculture economy but can be a great source of protein for the nation. We’re thrilled to have Right to Protein join us on this journey of creating awareness and leading the cause of protein sufficiency.”
On the opportunities and growth of domestic shrimp consumption, Ravi Kumar Yellanki, President, All India Shrimp Hatcheries Association, said, “India has a vast population of 1.4 billion and a growing middle class, hence there’s immense potential for domestic consumption. Shrimp is an excellent protein source, rich in nutrients, and as health consciousness rises in India, we need to educate consumers about its benefits. By increasing awareness and availability, we can tap into this potential. Just like China, where shrimp consumption grew 25 times in 15 years, India can achieve similar growth by promoting domestic consumption.”
#RightToProtein #SkrettingIndia #Shrimpathon #ProteinAwareness #ShrimpForHealth #Aquaculture #NutritionCampaign #SeafoodIndustry
