CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Aligning with the demands of the new world, Samir K. Modi, Founder and Managing Director, Modicare, introduces ‘Modiway – The New Way’, an initiative by Modicare.
Transforming the direct-selling industry, Modiway combines cutting-edge, science-backed solutions with boundless entrepreneurial possibilities. It paves the way for financial freedom, holistic well-being, and personal growth. After spearheading India’s direct-selling revolution with Modicare in 1996, Samir K. Modi now reimagines the industry once more, inspiring people to embrace ‘The New Way.’
Sharing his vision, Samir K. Modi, Founder and Managing Director, Modicare, said, “Modiway, The New Way, is my vision for the future—deeply rooted in purpose, transformation, and lasting impact. This initiative marks the beginning of a movement that prioritizes fitness and holistic well-being while creating meaningful opportunities for people to turn their dreams into reality. With India’s entrepreneurial spirit and growing focus on health and wellness, we are poised to drive a nationwide transformation. The increasing demand for high-quality, effective solutions makes this the perfect time to launch and make a lasting impact across the country. We at Modicare, are committed to empowering people across India through innovation and entrepreneurship. Backed by expert advisors and a steadfast commitment to excellence, we are building a community that thrives on good health, purpose, and shared success.”
Rooted in this vision, Modiway introduces three dynamic categories:
Shape Shift: ShapeShift range is a holistic, transformative approach to simplify weight loss & weight management for lasting results.
Forest Nectar: A collection of products crafted with love and care, designed not only to nourish skin & hair, but to uplift your entire being.
Soul Chef: A thoughtfully curated smart kitchen solutions inspired by Samir K. Modi’s passion for food and the joy of shared experiences. Each product is crafted with comfort and functionality in mind.
India’s direct selling industry is on a trajectory of exponential growth, projected to reach Rs. 1 lakh crore by 2033. Within this, the weight management market alone is set to surpass Rs. 3,15,000 crore by 2028, highlighting immense potential for Modiway’s health-focused initiatives. As the brand embarks on this transformative new chapter, it is poised to not only elevate lifestyles but also emerge as a leader in the wellness and direct selling space. With the expertise of industry advisors and a commitment to excellence, the brand aims to redefine industry standards and leave a lasting impact.
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