CNN Central News & Network–ITDC India Epress/ITDC News Bhopal Jaipur: Sansaar, the conscious luxury home furnishings brand by D’Decor, hosted its most expansive and visionary showcase yet, unveiling a new product line for bedding along with new collections of curtains and upholstery. Brand ambassador and powerhouse Ranveer Singh brought his signature, infectious energy to the event that rippled across the showcase.
Having drawn over more than 800 esteemed partners and industry leaders from across the country, this large-format event delivered an immersive experience of Sansaar’s next chapter of product and retail expansion with Singh present as the brand ambassador.
The launch of Sansaar’s debut bedding line marked a key milestone, reinforcing the brand’s commitment to holistic home solutions. By understanding the evolving needs of the modern Indian customer, Sansaar has blended innovation, quality, and design to create a collection that promotes sustainable living and reflects its dedication to environmentally conscious practices.
The exhibit, sprawled across a striking 16,000 square feet at the Jio World Convention Centre, was a masterclass in dramatic storytelling through spatial design. Every element – from the commanding swatch display wall to the oversized chair installation – reflected the brand’s design philosophy of mindful innovation and refined luxury. At the heart of the showcase were 1,500 newly launched SKUs, spanning Sansaar’s upholstery and curtains, alongside D’Decor Exports’ premium rugs and blinds collection.
The highlight of the event was the unveiling of Sansaar’s futuristic franchisee store / Shop-in-Shop (SIS) concept. A full-scale 3D mock-up allowed attendees to explore the format, showcasing how Sansaar’s collections integrate into various retail environments. A Virtual Reality walkthrough further enhanced the experience, enabling partners to visualize layout customization and design functionality.
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