CNN Central News & Networks / ITDC India ePress / ITDC News /Agencies/ Bhopal: Mumbai. A controversy has erupted in Mumbai’s coastal areas, known for their beautiful sea views, over advertisements being shown on LED screens. For people living in expensive sea-facing residential flats, the open view of the sea is considered the biggest feature of their homes, but digital advertisements installed on floating platforms in the sea have begun affecting that view. Anger among local residents is growing over the issue.
Residents say people spend crores of rupees to live facing the sea. In such a situation, if large LED screens are installed in the middle of the sea and advertisements are shown continuously, the natural view and the experience of the sea’s openness will be affected. People fear that the bright light from these screens at night could also create problems in nearby residential areas.
The controversy is not only about the convenience of people living in expensive flats, but also involves the commercial use of seashores, the environment and the need to preserve the beauty of public spaces. Mumbai’s seafronts are an important part of the city’s identity and natural beauty. Questions are also being raised about rules and transparency in permissions for advertising activities at such locations.
Local residents are demanding that the environmental and social impacts be considered before such advertisements are displayed in the sea. It remains to be seen what stand the concerned administration takes on this controversy and what steps are taken to protect sea views.
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