CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Renowned composer and singer Shankar Mahadevan has shared his views on the growing use of artificial intelligence, or AI, in the world of music. He said technology must be used responsibly because an artist’s true identity is shaped by creativity, hard work and talent.
According to Shankar Mahadevan, music is not merely a medium of entertainment but is connected with an artist’s emotions and soul. He said AI can make many tasks easier and prove useful in the creative process, but it should not be used in a way that pushes human talent and originality into the background.
He advised artists not to chase only viral popularity on social media, but to keep improving their craft. According to him, to remain relevant in the long run, an artist must have strong talent and a distinct identity.
Shankar Mahadevan’s remarks come at a time when debate is growing in the entertainment industry over music creation through AI, voice imitation and digital content generation. The protection of artists’ rights and originality has also become an important part of this discussion.
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