CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Ahead of the festive season, Signify, (Euronext: LIGHT) the world leader in lighting, unveiled its new television commercial (TVC) starring their brand ambassador, the Indian cricket legend, Rahul Dravid. The campaign highlights Signify’s commitment to innovation, leadership excellence, tradition, festivities and the partnership with Rahul Dravid who seamlessly embodies the same spirit.
Focused on bringing in real life impact through the power of light, the high-energy TVC ‘Hum raaton mein sooraj ugaate hain’ showcases Rahul Dravid in various real-life scenarios, illuminating the lives of people across different walks of life. From illuminating a bustling rooftop party to guiding a young hockey player in a stadium to making roads brighter and safer at night, Dravid’s presence symbolizes Signify’s dedication to bringing light and joy into every corner of life.
Power packed with an energetic exclusive anthem the entire TVC revolves around the themes of customer centricity, leadership, product excellence, safety, energy-efficiency, and innovative lighting solutions. The campaign aims to inspire consumers to make choices that enhance their day-to-day lives through the power of light, contributing to a brighter and sustainable future.
Commenting on the launch of the power packed campaign launch Sumit Joshi, CEO & MD – Signify, Greater India, remarked, “At Signify, we are committed to the well-being of our consumers, and with Rahul Dravid as our new ambassador, we are thrilled and confident that we will deepen the trust of millions of households. His unwavering commitment to excellence, his passion for the game, and his ability to inspire millions resonate deeply with our brand values. This TVC beautifully captures the power of light to illuminate not just spaces, but also lives and dreams across India.”
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