CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Tamil Nadu politics witnessed another sharp exchange after DMK chief and former Chief Minister M.K. Stalin took a swipe at current Chief Minister and TVK leader Vijay, claiming he rose to power by “influencing children through Instagram.” The remark came during an internal party discussion reviewing the DMK’s electoral defeat in the 2026 Tamil Nadu Assembly elections. Stalin reportedly acknowledged the growing influence of social media and youth-centric campaigning in modern politics while criticizing Vijay’s popularity-driven political strategy.
Vijay, who transitioned from cinema to politics through his party Tamilaga Vettri Kazhagam (TVK), recently became Tamil Nadu’s Chief Minister after a dramatic election victory that reshaped the state’s political landscape. His strong digital outreach, especially among younger voters, played a significant role in the campaign.
The statement from Stalin highlights the changing nature of electoral politics in Tamil Nadu, where social media influence and celebrity appeal are increasingly shaping voter behavior. Political observers believe the DMK is now reassessing its communication and outreach strategies after the defeat. The comments have also intensified the ongoing political rivalry between the DMK and the ruling TVK government in the state.
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