CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: The Department of Advertising and Public Relations at Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal, successfully organized a one-day workshop on the topic AI Marketing Campaign.
The workshop proved extremely insightful for the students of Advertising and Public Relations, providing them with important knowledge about the use of AI in marketing campaigns.
Vinod Nagar, founder of CBMO AI and an industry expert with over two decades of experience in the marketing sector, shared his insights on managing effective marketing campaigns using AI-based strategies. It is noteworthy that Vinod Nagar is also an alumnus of the Department of Advertising and Public Relations.
He discussed with the students the use of AI in marketing strategies, proper utilization of AI tools for campaign management, and enhancing marketing effectiveness through AI integration. He also provided practical, hands-on training on the subject and spoke about the current requirements, skills, and challenges in the field of marketing.
In the first session of the workshop, students were introduced to the integration of AI in the current marketing landscape and acquainted with various AI tools used for different stages and objectives of marketing.
In the second session, he explained the practical aspects of designing marketing campaigns using CBMO and guided the students through relevant case studies. During this session, students gained detailed insights into customer segmentation and profiling, opportunity and product evaluation, and the key elements of building and assessing multi-channel campaigns.
For the students, this workshop was an opportunity to understand how AI is giving new dimensions to marketing. It was a session filled with knowledge and enthusiasm.
The workshop was attended by the Head of the Department, Prof. (Dr.) Pavitra Srivastava, Dr. Jaya Surajani, and Dr. Ramdeen Tyagi.
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