New Delhi: Ahead of the Diwali festival, a major change is visible at Bhagirath Palace, Delhi’s largest wholesale electrical market. The market, once dependent on Chinese products, now has swadeshi goods accounting for more than 70 percent of its merchandise. The strong presence of Indian manufacturers in electric string lights, LED lights and decorative electrical products has given new momentum to domestic business.
At Bhagirath Palace in Delhi’s Chandni Chowk, business worth around Rs 3,500 crore is estimated during this year’s festive season. Swadeshi products are expected to account for more than Rs 3,000 crore of this. According to traders, before 2020 the market was almost entirely dependent on Chinese products. However, most decorative lights and string lights sold here are now made in India. Some Chinese products are still present in the market, but traders claim they are part of old stock.
According to Ajay Sharma, president of the Delhi Electrical Traders Association, this change has come with encouragement to domestic manufacturing through initiatives such as Atmanirbhar Bharat and Vocal for Local. Improvement in the quality of Indian products and price competitiveness have also helped them secure a strong position in the market.
Traders say customers are now giving importance not only to low prices but also to quality, durability and swadeshi identity. The market offers decorative string lights ranging from traditional coloured bulbs to designs shaped like flowers, leaves, stars and lotuses. LED lights controlled by remote and mobile phones, and those that change colours to the rhythm of music, are also attracting customers.
The change seen at Bhagirath Palace is being considered significant for the domestic electrical industry and local business.
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