CNN Central News & Network-ITDC India Epress/ITDC News Bhopal: Taco Bell India and Duolingo are joining hands to celebrate Global Taco Day on October 6, bringing their food and language-learning communities together around the universally recognisable word “taco.” The collaboration marks the first time Taco Bell is taking its National Taco Day celebration global.
As part of the campaign, Taco Bell and Duolingo are introducing the limited-edition Duo Habanero Sauce, featuring a bright, tangy flavour with fruity habanero heat. In India, the sauce packaging will carry taco-inspired messages in Hindi, English, Korean and Spanish, reflecting languages that are popular among Duolingo learners in the country.
The campaign is built around the idea that the word “taco” remains nearly unchanged across more than 30 languages. Taco Bell and Duolingo are using this common word to create a global celebration combining food, language and fan engagement.
In India, the celebration will include an in-store activation at Taco Bell, Phoenix Marketcity, Kurla, Mumbai, on October 6 from noon to 7 pm. Duolingo’s mascot Duo the Owl will appear in a custom Taco Bell uniform, while visitors can participate in activities including a Spin the Wheel, a photo booth and opportunities to win Taco Bell offers or Duolingo Super codes.
Taco Bell and Duolingo are also offering promotional opportunities for fans in participating markets. Taco Bell Rewards members can access a free one-month Super Duolingo offer during the campaign period, subject to eligibility and redemption conditions.
The Global Taco Day initiative highlights the brands’ efforts to combine food, language and popular culture while creating a common experience for audiences across different countries, including India.
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