Tourism Malaysia Showcases India Strategy at SATTE

CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Tourism Malaysia continues its strong engagement in the Indian market through its participation in South Asia’s Travel and Tourism Exchange (SATTE) 2026 taking place from 25 to 27 February 2026 at the Yashobhoomi Convention Centre.

The Malaysian delegation is led by YBhg. Datuk Manoharan Periasamy, Chairman of Tourism Malaysia and comprises 55 Malaysian tourism industry players including representatives from hotels, travel agencies, tourism product operators and state tourism agencies. The delegation’s presence is further enhanced by Batik Air which serves as the Official Airline Partner.

Commenting on Malaysia’s participation, Datuk Manoharan Periasamy said that SATTE serves as a strategic platform to strengthen engagement with key Indian travel trade partners while enhancing Malaysia’s visibility as a preferred travel destination. He noted that the event provides a valuable opportunity to introduce curated travel experiences tailored to the evolving preferences of Indian travellers particularly within the leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions) and wedding segments.

In line with evolving market trends, Tourism Malaysia is placing strong emphasis on the MICE and wedding segments, positioning Malaysia as a premier destination for corporate events and grand Indian weddings. To support this strategic focus, Tourism Malaysia is organising two dedicated programmes in conjunction with SATTE 2026, a MICE Seminar and a Wedding Seminar. These sessions are designed to engage corporate stakeholders and Indian wedding planners by showcasing Malaysia’s world-class venues, seamless connectivity, rich cultural diversity and competitive value offerings.

Reflecting the positive momentum of this market, Malaysia recorded its highest achievement in Indian visitor arrivals in 2025, welcoming 1.6 million visitors. This marks a 14.6 per cent increase compared to the previous year. Coupled with strong air connectivity of more than 240 flights per week between India and Malaysia, Tourism Malaysia is now focused on further accelerating this upward trend during the ongoing Visit Malaysia 2026 campaign. Building on this encouraging performance, Tourism Malaysia’s participation at SATTE 2026 follows its recent impactful presence at Outbound Travel Mart (OTM) Mumbai, as well as a subsequent Sales Mission to Visakhapatnam, Coimbatore and Bangalore from 5 to 14 February 2026. These initiatives have further strengthened Malaysia’s visibility and engagement across key Indian cities.

As part of its forward-looking strategy, Tourism Malaysia’s continued presence at SATTE underscores a long-term commitment to unlocking the vast potential of the Indian market, particularly in North India. In conjunction with the Visit Malaysia 2026 (VM2026) campaign, Tourism Malaysia is actively promoting a comprehensive Calendar of Events featuring more than 300 festivals and activities nationwide. This extensive programme provides valuable opportunities for travel partners to develop distinctive, curated packages tailored to a wide range of traveller interests. These offerings span a diverse spectrum, from luxury retreats and island holidays to cultural immersions, theme park experiences and bespoke wedding celebrations.