CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Tourism Malaysia had a prominent start on 30th April 2024 by organising a networking session in Kuala Lumpur with the industry players by presenting its strategic direction and action plans focussing on promoting Malaysia internationally and domestically. This direction and action plans were crafted during the engagement session with industry players to ensure the fast conversion and high impact programme and achieve the common goal in attracting 35.6 million tourists and generate RM147.1 billion in receipts for Visit Malaysia 2026.
The VM 2026 roadmap is built on three core strategies – creating demand, increasing traffic, and prioritising target markets. Key initiatives include branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns and market segmentation.
Malaysia’s notable tourism achievements for the first quarter of 2024 are promising. During this period, from January to March, Malaysia saw a significant influx of foreign tourists, reaching 5.8 million arrivals. This marks a remarkable growth of 32.5% compared to the previous year’s 4.3 million. The top ten markets contributing to this success were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the United Kingdom, Australia, and the Philippines.
Tourism Malaysia will continue to empower its branding through aggressive advertising campaigns, influencer marketing, and compelling content creation across digital (70%) and traditional (30%) media platforms. The agency will also establish strategic partnerships with airlines, online travel agents (OTAs), and land/sea border operators of neighbouring countries to enhance tourist arrivals.
