A special initiative was taken in Unnao on the occasion of Diwali to promote indigenous products and encourage traditional pottery craft. The committee purchased 1 lakh 51 thousand earthen diyas from local potters and distributed them free of cost among the general public. Through the initiative, people were given the message to light earthen diyas and adopt products made by local artisans.
By purchasing the diyas, an effort was made to provide economic support to potters for their traditional occupation. This gave local artisans an opportunity for employment and income during the festival. Along with the distribution of diyas, people were also appealed to give priority to indigenous items instead of foreign decorative goods.
The organisers said festivals such as Diwali are linked to Indian culture, tradition and local artisans. Lighting earthen diyas not only helps preserve traditional art but also supports the livelihood of potter families.
Through this initiative, people were encouraged to adopt the spirit of Vocal for Local and shop from local markets.
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