CNN Central News & Network-ITDC India Epress/ITDC News New Delhi: Bisleri International’s water brand Vedica has announced that it has become the hydration partner for the Delhi edition of Nykaaland. According to a company release issued on NewsVoir on October 21, the event is scheduled from October 23 to 25.
Nykaaland is being jointly organised by Nykaa and BookMyShow Live, the live entertainment division of BookMyShow. The company said Vedica has been associated with the platform since its launch in 2023 and will have an exclusive brand presence at the venue during the Delhi event.
Tushar Malhotra, Senior Director, Sales and Marketing, Bisleri International, described the partnership as an opportunity to reach audiences connected with beauty and lifestyle. According to the company, the association further strengthens the brand’s engagement with events linked to beauty, culture and lifestyle.
Photo: Bisleri Vedica / NewsVoir.
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