CNN Central News & Network-ITDC India Epress/ITDC News Delhi: Ambience Mall Vasant Kunj hosted the launch of Victoria’s Secret’s latest collection, “Rome After Dark,” bringing together fashion, beauty and contemporary luxury in a high-profile retail event in New Delhi. Bollywood actor Triptii Dimri attended the launch, adding further visibility and celebrity appeal to the occasion.
The event showcased the new collection through an immersive retail experience designed to capture the mood and visual character associated with Rome after sunset. The launch reflects the growing importance of experiential retail, where fashion brands increasingly create engaging environments that allow consumers to connect with collections beyond conventional product displays.
Victoria’s Secret has continued to expand its presence in the Indian market as international fashion and lifestyle brands seek stronger connections with India’s rapidly evolving premium consumer segment. Major shopping destinations such as Ambience Mall provide brands with an opportunity to reach affluent and fashion-conscious customers in established urban markets.
Triptii Dimri’s participation added a strong entertainment dimension to the event, helping connect the international brand with India’s younger fashion audience. Celebrity appearances have increasingly become an important component of luxury and premium brand launches, generating visibility across traditional and digital media platforms.
The “Rome After Dark” launch also highlights how global fashion brands are adapting their retail strategies to create culturally relevant and visually distinctive experiences. Such events can help strengthen brand identity while encouraging consumers to explore new collections in an experiential setting.
Ambience Mall Vasant Kunj continues to serve as a prominent destination for international fashion, beauty and lifestyle brands in Delhi. Hosting the Victoria’s Secret launch further reinforces the mall’s position as a platform for premium retail experiences.
The event ultimately combined fashion, celebrity influence and experiential shopping, underlining the evolving nature of India’s luxury and premium retail landscape and the growing appetite for global brands among Indian consumers.
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