CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: As travelers prioritize sustainability in a post-pandemic world, Vietnamese resorts are adapting. One leader in this trend is Vinpearl, a major resort chain in Vietnam committed to both environmental responsibility and guest satisfaction.
As the world moves on from the pandemic, its effects continue to linger, particularly in the travel and hospitality industry. One significant impact has been a shift in consumer mindset and behavior. Sustainability, once a secondary concern, has now become central to travelers’ priorities.
Across the globe, sustainable travel as a concept and practice has moved from the back of travelers’ minds to claim a dominant position in the decision-making process,” wrote Jane Sun, CEO of Trip.com in an essay last year.
In Vietnam, the trend is also moving toward sustainability and eco-friendliness, especially in the resort sector. Resorts have adapted by focusing on environmental preservation, renewable energy use, and plastic waste reduction, while also protecting local ecosystems. They also offer unique, culturally rich experiences by blending modern architecture with traditional elements and using locally sourced materials.
One standout name in Vietnam’s resort scene is Vinpearl, a subsidiary of Vingroup. Boasting a chain of hotels, resorts, spas, conference centers, restaurants, golf courses, and 5-star entertainment complexes, Vinpearl has become a household name. Over its 20-year journey, the brand has established 45 facilities across 17 provinces in Vietnam, offering over 18,500 rooms and villas, three theme parks, two amusement parks, two semi-wildlife conservation parks, and four golf courses.
Anticipating the green tourism trend, Vinpearl has made sustainability a central tenet of its strategy, balancing environmental responsibility with business growth objectives. All its facilities incorporate resource-saving and energy-efficient solutions, such as rainwater harvesting systems for irrigation and closed-loop wastewater treatment systems that meet international standards.
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