CNN Central News & Network–ITDC India Epress/ITDC News Bhopal: Wella Professionals, a global leader in professional haircare, launched its Ultimate Smooth Range in India, targeting dry, dull, and frizzy hair. The exclusive event at Hyatt Regency, New Delhi, hosted top hair professionals, influencers, and media, introducing the new range through live demonstrations, interactive styling zones, and expert sessions.
Formulated with Squalane and Omega-9, the range promises instant and long-lasting smoothness. Its hero product, the Ultimate Smooth Miracle Oil Serum, offers visible transformation in 30 seconds and 96-hour frizz control. The range also includes Purifying Shampoo, Smoothing Conditioner, and Intense Nourishing Mask, providing deep nourishment, UV protection, and silky shine.
Pravesh Saha, GM, South Asia, Wella Company, stated that the launch marks a pivotal moment in redefining India’s haircare segment, combining patented technology with professional expertise. Divyapreet Singh, Marketing Leader, emphasized the range’s anti-frizz innovation, highlighting advanced protection and luxurious softness.
The launch establishes Wella Professionals as a pioneer in India’s premium haircare segment, setting new benchmarks for frizz-free, silky, and healthy hair.
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