A Diwali Saras Mela has been organised in Etawah with the aim of making women self-reliant and providing a market for their products. Women associated with self-help groups have set up 28 stalls at the fair for the exhibition and sale of their products. Officials of the National Rural Livelihood Mission (NRLM) inspected these stalls and reviewed the arrangements and products.
Diwali decorative items, handicrafts, household-use goods and other local products prepared by women have been displayed at the fair. Officials sought information about the products from the women running the stalls and appreciated their work.
The aim of the event is to connect rural women with self-employment, give recognition to their skills and provide a better platform for the sale of finished products. Through the Saras Mela, women from self-help groups are getting an opportunity to reach customers directly.
NRLM officials encouraged the women to maintain product quality and increase sales. Such events can help promote women’s entrepreneurship and also strengthen the rural economy.
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