CNN Central News & Network-ITDC India Epress/ITDC News Delhi: Yes Madam, India's leading at-home salon and wellness platform, continued the mission of creating meaningful experiences for its service partners by organising a special screening of Huma Qureshi's latest film Baby Do Die in Delhi. Adding to the experience, the brand invited Huma Qureshi for a surprise visit to the exclusive screening, where she interacted with the service partners and made the event a memorable experience for them.
The initiative reflects Yes Madam's continued commitment to investing in its gig workforce through initiatives focused on the growth, well-being and overall experience of its service partners. The special screening builds on a series of partner-focused initiatives introduced by the company. Earlier this year, Yes Madam organised a first-of-its-kind three-day experiential retreat in Goa for their top-performing Queen Partners who operate under the company’s 0% commission model. The company has also introduced a 0% commission policy for their pregnant service partners this year and recently launched a structured health and financial safety net for partners as part of its World Health Day initiative.
Through a series of progressive measures, the company continues to set a differentiated benchmark for gig workforce welfare in the industry. By combining experiential engagement activities with long term partner focused initiatives, the company aims to recognise and acknowledge the contribution of its service partners while strengthening their long-term association with the brand. Huma Qureshi's visit and participation in the film screening further reflected Yes Madam's commitment to creating unique engagement opportunities for its partners by giving them the opportunity to interact with prominent personalities.
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