During festivals, the trend of dressing up and getting grooming services is no longer limited to women. Young men are also regularly taking grooming treatments throughout the year to improve their skin, hair and overall look. Facials, hair spas, skin clean-ups, de-tan treatments, hair styling and other beauty treatments are becoming part of their regular routine. Many young men are spending between Rs 5,000 and Rs 20,000 every month on these services.
Changing lifestyles, the influence of social media and growing awareness about personal appearance are among the main reasons for this shift. Earlier, men’s grooming was largely limited to shaving, haircuts and basic skin care, but now they are also showing interest in skincare, beard care, hair treatments and premium salon services.
Market data also reflects the growing participation of men in the beauty and personal care industry. According to market research firm Euromonitor, retail sales of men’s grooming products in India stood at about Rs 18,630 crore in 2025, up 9 percent from the previous year.
According to experts, young men now see grooming not merely as preparation for festivals or special occasions, but as linked to confidence, personality and regular self-care. This is why demand for grooming services and products specifically for men is steadily increasing.
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